Sam Browne added a second belt to his uniform inventing the Sam Browne belt. Not quite as famous as wellies.
In the early nineties, Herb Miller led a product development project code named Silver Bullet. The team started collecting pairs of words where the first started with an S and the second with a B. This website is the continuation of that part of the project. Nowadays other projects display alternatives to their official acronyms on their websites.